African Americans Status in 1890 Essay

There were many problems that African Americans faced in the 1890’s some of which still exist in today’s society. African Americans have come a long way and earned many rights but still live with the hardships that they had in the 1890’s. The status of African Americans at this time in United States history was not good. Blacks had a very hard time living especially in the south. The problems that blacks dealt with were primarily found in the south where they were not accepted. Segregation became huge across the entire south after the Supreme Court ruled that â€Å"Separate but equal† was legal in the Plessy v. Ferguson case. Everything was separate but it was almost never equal. Whites always had things better than African Americans did. Blacks could not ride in the same train cars as whites. The national government gave blacks the right to vote but southern state governments took away that right through the use of poll taxes and literacy tests. A big problem that blacks faced was trying to stay alive. Many blacks were killed for no reason during this period of time. Jim Crow laws were set up to keep blacks from enjoying the same rights and privileges that whites enjoyed everyday. The Ku Klux Klan was set up by whites who had hatred for blacks. Blacks in the south feared for their lives and their families’ lives everyday. It was certain that African Americans would be confronted by racism each and everyday in the south. Relationships between blacks and whites have greatly improved in the last century but things still are not perfect and it is unlikely that they ever will be. The greatest changes were made during the civil rights movement in the 1950’s and 1960’s when blacks stood up for themselves and gained their rights as American citizens. Laws were finally passed that made literacy tests and poll taxes illegal. Segregation came to an end after Brown v. Board of Education turned over the ruling made in Plessy v. Ferguson. There was no longer â€Å"Separate but equal†, it was now just equal. Although many big steps have been taken to stopping racism and segregation it still exists in our lives today. African Americans still see racism everyday even though they are now doing many things with whites. Blacks and whites have been able to peacefully interact with each other for decades but you still see newspapers talking about segregation and racism. The overall improvement has been very significant. Comparing today’s society to the 1890’s show a lot of good change yet there are still problems in our society with race relations.

Employment Legislation Affecting Recruitment

ASSIGNMENT COVER SHEET Name:| Pancho Pablo Fernandes| Address:| PO Box, 491, Doha, Qatar| Post code / Zip:| 491| Telephone No:| 00974 55485261| Email Address:| [email  protected] com| Date:| 1 September 2012| Course Name:| Diploma in Human Resources| Tutor Name:| Ms. Kirsty Cousins| Assignment Name:| Recruitment and Selection| Assignment Title:Recruitment and Selection Unit Title:Examine employment legislation with regard to recruitment Course Title: Name:Pancho Pablo Fernandes Date:01 September 2012Introduction In this assignment I will discuss the employment legislation in force that ensure fair manpower hiring protocol thereby safeguarding candidates from being discriminated on different grounds. The assignment task is: * Evaluate current employment legislation as it affects recruitment and selection of personnel Background Employers during the pre-industrialization era were more focused on having the most suitable manpower in terms of strength, color, ethnic background, gender, religion etc.Child labor was well practiced by employers with intention of saving on overheads. There was no concern for safety & suitable working conditions due to inequality of bargaining power between employer & worker. It was through rise and fall of Governments that created various acts outlawing discriminations most of which pertained to employment. Discriminations related acts have come into force mostly during the second half of the 19th century and till date undergo revisions / modifications thereby ensuring fair employment protocol.This assignment will share light on some important legislation concerning recruitment & selection of workers. Analysis Most countries have a set up legal authority / body which monitors company’s recruitment practices. Employment discriminations can be direct or indirect. Direct discrimination is when a group of candidates are treated less favorably in comparison to another group. Indirect discrimination is when certain criteria is impos ed which limits particular group/s of candidates from applying or being appointed for a job, such as built, height, weight.The Equality Act of 2010 (UK) protects discrimination of people under protected characteristics that include age, disability, gender, race, religion, marital status, pregnancy, sex & sexual orientation. The evolvement of following acts defines legislations prohibiting discrimination while promoting equal opportunity and diversity to all; a. Gender – Gender discrimination is controlled by; i. Sex Discrimination Act of 1975 (UK): This act protected both men & women from being discriminated on fronts of sex or marriage. ii.Employment Equality Regulation of 2003 – Sexual Orientation (UK): This act prohibited the employer to discriminate employees on sexual orientation. iii. Equality Act of 2010: Part of this act enables an employer to appoint / promote a candidate although he/she has equal merit that the other but is classified under the protected char acteristics or is thought to suffer a disadvantage of being in such category. A positive action example would be a lady being offered a General Manager role in our organization instead of a male candidate, since the organization mostly awarded such roles to males. . Race / Religion – This discrimination is controlled by; i. Race Relations Act of 1963 (UK): This act prohibited discrimination on grounds of race, color, ethnical background / national origin. ii. Equality Act of 2010 – Part of this legislation defines the â€Å"Positive Action† clause that can be used by an employer to recruit. As an example, a Sri Lankan Muslim candidate could be recruited instead of a Filipino or Indian candidate since the company had most of its workforce from India (Hindus mostly) & Philippines (Christians) c.Age – Age discrimination is controlled by; i. Employment Equality Regulation of 2006 – Age (UK): In addition to gender & race discrimination; employers could not discriminate employees on grounds of age. However the Equality Act of 2010 has superseded this act. ii. Equality Act of 2010 – Part of this legislation defines the â€Å"Positive Discrimination† clause that can be used by an employer to recruit within certain age groups. Example: Since majority of our company’s office level workforce aged below 40, the next recruitment phase could set age criteria as + 40 years. d.Disability – The Disability Discrimination Act of 1995 (UK) was replaced by the Equality Act of 2010. One of its clauses describes that an employer cannot use discriminative questions to asses a candidate’s disability unless the candidate has to complete an exercise as part of the selection process. However, an employer can lawfully question the candidate, asking if he/she needed any reasonable adjustment to enable them perform at an exercise. Conclusion Employment legislations define guidelines for non-discrimination on basis of vari ous factors such as ethnic background, disabilities, gender, age & race.Most developed countries have its own employment legislation defined in a way that it covers most of its population. In the modern world, employers violating employment regulations can be penalized by the law. Sources of Information Internet Research 1. Wikipedia a) http://en. wikipedia. org/wiki/Employment_Equality_Regulations b) http://en. wikipedia. org/wiki/Employment_Non-Discrimination_Act c) http://en. wikipedia. org/wiki/Equal_Pay_Act_of_1963 d) http://en. wikipedia. org/wiki/Sex_Discrimination_Act_1975 e) http://en. wikipedia. rg/wiki/Race_Relations_Act_1976 2. http://www. homeoffice. gov. uk/publications/equalities/equality-act-publications/equality-act-guidance/employment-health-questions? view=Binary 3. http://www. homeoffice. gov. uk/publications/equalities/equality-act-publications/equality-act-guidance/positive-action-recruitment? view=Binary 4. http://www. homeoffice. gov. uk/publications/equaliti es/equality-act-publications/equality-act-guidance/positive-action-practical-guide? view=Binary 5. http://www. equalrightstrust. org/ertdocumentbank/bob%20hepple. pdf

Analysis paper on christianity and buddism Essay

Analysis paper on christianity and buddism - Essay Example Jesus was a well taught religious teacher who preached peace, love and belief in the almighty God. It is stated in the Bible that he learned in the Synagogues at an early age conversing with the elders as early as of age of 12. Then the Bible makes no account for Jesus life and picks back up with Jesus being baptized in the Jordan river by his cousin John the Baptist around the age of twenty. Jesus traveled teaching to the poor in surrounding cities reinforcing John the Baptist message of repentance. Like Buddhism, Jesus had a version of karma, which can be defined by Jesus’ message as you reap what you sow. After approximately 8 years of healing, preaching and teaching, Jesus was crucified and then days later resurrected only to disappear. Buddhism have several similar beliefs as Christianity. Buddhist attempt to live a tranquil life by eliminating internal practices that would lead to suffering, such as jealousy, anger and ignorance. Buddha, also known as Siddhartha Gautama, was a prince who knew not poverty nor suffering. Around the age of twenty, Siddhartha left the comforts of the palace to seek the reason for suffering. After approximately 6 years of wandering and exercising yogic practices, he sat under a bodhi tree to practice deep meditation and became Buddha, the enlightened one. Buddhist believe that overcoming a negative and confused state of mind will help end all suffering and attain enlightment and peace. Another teaching that aligns with Christianity is Buddhism belief in meditation. Buddhist believe in learning how to develop peaceful and tranquil virtuous mindsets by sitting quietly for periods of times. This can be likened to Christianity as Jesus was infamous for going into deep prayer, The Bible states that Jesus once prayed for forty days and forty nights. One popular aspect of Buddhism is karma. Karma suggest that every action has a consequence and those consequences would have to be

Critically analyse the evidence for changing patterns in sustainable Literature review

Critically analyse the evidence for changing patterns in sustainable consumption and production of clothing. Looking at the evid - Literature review Example In addition, the report not only examines individuals but also businesses. It assesses the way in which businesses are changing their production strategies in order to take care of the environment too. It investigates on how clothing industries are changing their production ways to keep a pure environment while also producing long term clothes (Ha, 2012, 62). The report also seeks to give evidence of the conservation strategies that have already been put into use; such as the greener business models. The other purpose of the report is to give the approaches that can be used to encourage consumers to adopt better lifestyles that conserve the environment (Henderson & Sethi, 2006, 13). The data used in the report was obtained from the society and reports given by different consumers and cloth industries. Online sources have also been used in order to analyze the reports of individuals who could not be easily reached. Other data sources include journals by scholars about people’s lifestyles in relation to environmental conservation. Different research approaches have also been used in order to obtain the information used. For instance; questionnaires were issued to consumers in order to find out how they had changed their lifestyles in order to conserve the environment. ... The research seeks to give the pattern of the changing lifestyles of people. Outline of the content The report begins with a literature review of past studies made about environmental conservation. This section gives the process that businesses have used in the past in order to achieve their goals about environment. The section also gives the strategies that were used in the past by both producers and consumers. The next section gives the findings of the report. It mainly outlines the evidence for change of consumption patterns of consumers and production patterns for producers. Finally, the section outlines the strategies that can be used to encourage consumers to adopt sustainable lifestyles. The last section of the report gives a conclusion with the key strategies that can be used and the principal findings of the current situation in the economy. This section also gives the recommendations that are to be followed in order to achieve the set objectives. Literature Review Many scho lars have done a lot of research concerning the issue of green clothing and change of individuals’ lifestyles to conserve the environment. Some scholars provide that in order to ensure a green economy, human consumption would have to change (Milani, 2000, 20). Consumption would have to be planned in order to be in accordance with the production so as to keep the markets in operation. This will ensure that while consumers strive to conserve the environment, they will be able to obtain products that help them to accomplish their goals. For instance; consumers can change into renewable energy sources (Gunkel, 2006, 24). This is mainly argued from the point of view that; consumers can decide to change their lifestyles into more

Hume on Suicide Essay Example | Topics and Well Written Essays - 1250 words

Hume on Suicide - Essay Example This paper will begin with the statement that life is the most mysterious thing that humans can face. It is given to us and we have no opportunity to choose to be born or not to be born. The question is if humans have a right to get rid of their life or if a woman, who gifted this life, can take it away? If a person kills him/herself, it is called a suicide, if someone takes the life of another person, it is called a murder. From day to day you can hear in the news about many cases of suicide among people of different age and the question is if these acts can be considered as a human’s right to be a master of his/her life, or as a crime. Nobody can state for sure, if a person have right to commit a suicide and to get rid of the dearest that was given to him. There is an philosophy that suicide is a method to demonstrate to the God the power of humans in a short and strict form. The issue is very controversial and was discussed by many famous philosophers. David Hume is among t hem. He devoted the whole essay â€Å"Of Suicide† to this issue. The reception of Hume's views The unique and controversial idea presented by Hume is that there is no person in this world who will commit suicide if he considers his life to be valuable. Thus, according to Hume, a person has a right to commit a suicide: â€Å"to restore men to their native liberty, by examining all the common arguments against suicide, and showing that, that action may be free from every imputation of guilt or blame; according to the sentiments of all the ancient philosophers† (Essays on suicide and the immortality of the soul. p.3). If to consider this statement from the point of view of social issues and values, the supporters of it can be accused in the misrepresentation of God and religion as well as in immorality. Children are taught in school that only morally weak individuals can commit suicide as suicide is the easiest way to solve the problem. â€Å"Hume’s recent critics read him differently, however, as if his observations concerning the fragility of human life are intended to show (positively) that we have a low value in God’s eyes† (Holden 2005, p.203). Hume states that there are several stages before committing a suicide. A person usually feels disorder and weakness, apathy and stupidity (Muller, 1997). These are signals for the mind that it is time to finish the life. Not all the people in the modern society would agree with Hume on the aspect. According to him, each person who has such problems is a potential suicide committer. Nobody will deny that we always can find a reason for stress and problems are waiting for us every second, thus it is a usual thing to feel such symptoms. Hume also underlined that changes that could occur in life, would bring the unexpected results for sure. Thus, the question is if the changes only push to suicide or vice versa. Let’s imagine person who is about to commit a suicide. He or she is i n the last stage and suddenly the fortune proposes him or her a present, winning the lottery. It is interesting whether this can serve as a reverse point for a person and if it can make him change his mind. Philosophy, religion and everyday life Holden states: †Hume presents arguments for the moral permissibility of suicide that could readily be generalized to license any action, murder not excepted. But no one thinks that murder is permissible, so we have a clear reduction of Hume’s reasoning† (Holden 2005, p.190). However, Hume does not consider a suicide to be a murder. According to Hume, it is unfair to consider the suicide to be a crime. He considered material and animal world and comes to the conclusion that all the things inevitably return to their basic state. This argument is also very controversial. Politicians and the law as well as religion dictate what the citizens should do and how they should behave in the society. In reality each country has its la w and unwritten rules of behavior, the picture of the world, which form the mentality (Flew, 1986).

Bloodstain Pattern Analysis Assignment Example | Topics and Well Written Essays - 750 words

Bloodstain Pattern Analysis - Assignment Example From the bloodstains along the corridor, which are a mixture of spatter and smears, the victim must have been able to escape from the room still in an upright position and out through the door. However, the attacker must have followed the victim out and attacked him or her severally along the corridor and the stairway. This is indicated by the spatters of blood along the way which is as a result of the attack and the smears on the walls due to contact with the victims injured head and the blood-stained weapon or hands of the attacker a bit lower. The absence of blood drops on the floor of the room and the corridors indicate that the victim did not have active external bleeding or the attack was so fast the victim was able to escape before active bleeding could be witnessed. The victim was initially attacked inside the suite 203 by someone who was also inside the same room. This is evidenced by the spattering of the blood stain on the wall near the cooking area. The victim however suffered more than one blows while still inside the room as evidenced by the numerous patterns of blood on near the cooking area, at the cabinets and behind the door. With a close attack. The blood spatter could not go far. The spatter also indicate the type of weapon used, it must have been blunt enough to prevent immediate gushing of blood. However, the force must have been strong to cause a blood spatter, and subsequent bleeding as the victim tried to escape. The blood smears inside the room indicate the violent movement of the victim as the attack continued inside the room before he or she was able to get out of the room. The victim must have been in a standing position. This is indicated by the spatter spread. The blood stain on the wall near the cooking area shows a central section which can be inferred to be the victims head and a divergent spatter from this point.  

The Grapes of The wrath Essay Example | Topics and Well Written Essays - 750 words

The Grapes of The wrath - Essay Example He is in his late twenties and is highly respected by his family. The story starts off with Tom being released from the prison. He was imprisoned for four years for killing a man in a fight. "Homicide," he said quickly. "That's a big word—means I killed a guy. Seven years. I'm sprung in four for keepin' my nose clean" (Steinbeck 13). This shows that he obviously has certain violent tendencies. He cannot keep his temper in check, can lose his senses at it being crossed. He also seems to be quite powerful physically. The amount of time spend in jail has, of course, changed his personality but he cannot possibly turn a new leave completely and as it is shown later, these former traits come out at different parts of his journey. Tom is also quite blunt; he does not seem to be embarrassed about people guessing about him having a criminal record. He seems to be proud of himself as a person and very sure of himself. He is also determined and wills things to go his way. He does not st rike to be as an educated person and, in fact, he is not. He cannot read or write though he asserts that he could if he wanted to. Tom is sly enough and manages to convince a driver to drop him off near his home, easily keeping up with the conversation. There he comes across a preacher called Jim Casy. They get reacquainted, building a new friendship. Casy is no longer the believer of the things as he was earlier. Later in the story, Casy is shown to be a great influence on Tom with certain repercussions attached to it. The two get closer and Casy makes Tom realise what unfairness and prejudice people are suffering through. "Well, you and me got sense. Them goddamn Okies got no sense and no feeling. They ain't human. A human being wouldn't live like they do. A human being couldn't stand it to be so dirty and miserable. They ain't a hell of a lot better than gorillas" (Steinbeck 221). On one of such arguments with the police, Casy turns violent and is arrested. When he is released, T om goes back to him. Casy is shot dead by a policeman in front of Tom. To avenge the death of a friend, Tom shows his loyalty by killing an officer. Here, the murderer reemerges. On the way to his home, Tom picks up a stray turtle. "An old turtle," he said. "Picked him up on the road. An old bulldozer. Thought I'd take 'im to my little brother. Kids like turtles" (Steinbeck 21). This shows that despite the tough personality he is intent on showing to others, though he has a volatile temperament, he still is in touch with his human side. He has enough affection for his siblings to want to take something for him to make him happy. In the different areas of the text, Tom is shown as fondly remembering his family. He obviously loves them quite a bit. At reaching the house, Tom is informed by Muley Graves the neighbor that his family have left and gone to Uncle John’s, planning to pack up and migrate to California in search of jobs. He finds them, time and time again shows his fon dness for his family. On their road trip to California, his grandparents pass away. Life is not easy in the new city until Noah, the oldest Joad child, gives in and leaves his family. Tom now officially becomes the head after his father. He assumes the responsibilities and is respected by them. It is during these times that Tom starts to look at the conditions in the long run, decides to do something for the others and not just himself or his family. "I climb fences when I got fences to climb," said Tom. Casy

Racial hostility within the media Dissertation Example | Topics and Well Written Essays - 9000 words

Racial hostility within the media - Dissertation Example Various researchers have pointed out that media has played an important role in terms of shaping the perceptions, beliefs and attitudes of people towards members of minority groups. In the United States of America, it was perceived that the media played a significant role in emphasizing the historical oppression and oppression of the African-Americans in relation to their White counterparts. In view of the same, researchers showed that the White Americans tend to have a complete lack of understanding towards the African-Americans. It is in this particular context that the researcher looked into the experiences of Michelle Obama during her husband’s presidential campaign in 2008. ... gainst a white oppressor† Generally, the racist comments were caused by the fact that Americans are not used to the fact that a Black Woman would take her place as the country’s first lady. Respondents in this particular study noted that the country is yet to be accustomed to such fact, thus they was not willing to accept Michelle Obama, thus the racist comments. Chapter 1 Introduction Background of the Study The media is known to be a very powerful institution that has been established within a democratic community. It aims to transmit and communicate cultural ideas, images, myths, and sequences of events (Nairn, Pega, McCreanor, Rankine, and Barnes 2006). Media discourse remains to be a significant means of reproducing shared beliefs and fundamental values of the society. Hence, the media plays a relevant role for exchanging opinions, knowledge, and information. The media, per se, have become a major instrument with which countries can establish and publicize its ideal s as they are expected to express a wide range of viewpoints, remain as objective and neutral as possible, and provide access to various groups, regardless of gender, racial background, religion, social class, and sexual orientation, to name a few (Wetherell and Potter 1992). Print and electronic media has made a significant impact on the daily lives of communities and its members as the television, radio, and print media, among other types of media, present the components out of which individuals can establish identities and make sense of themselves (e.g. meaning of one’s own gender, ethnicity, and national identity). Moreover, it enables the society to differentiate and understanding what it means to be â€Å"us† and â€Å"them† (McQuail 2000). At present, although the media is expected to reflect

Term paper Essay Example | Topics and Well Written Essays - 1500 words - 1

Term paper - Essay Example ein and Victor, for Victor knowledge was the surge beyond the acceptance of human limits and the access to the secret of life while for Frankenstein knowledge was viewed in a manner that would make humans accept him as he was. The monster due to his grotesque appearance is rejected by society and therefore becomes an integral part of the action. Why grotesque? Victor creates this monster from his unnatural manner of his creation which entails the mystifying animation which is a combination of embezzled parts of a body with bizarre chemicals. Therefore one can state that the monster is a combination of scientific work which enfolds the dark and the supernatural. Does not this description fit Victor too? Victor the creator also exhibits monster qualities. His aspiration, mystery and egocentricity kind of estrange him from society and his family. His creation of the monster also creates a monster within himself for eventually Victor is consumed by hatred for his creation. Abortion an ever prevalent occurrence wherein the innocent is mercilessly killed is still found in today’s world. This abortion can also be witnessed in Victor as well as the monster who express the monster’s gruesomeness. Victor looks at his creation he states â€Å"When I thought of him, I gnashed my teeth, my eyes became inflamed, and I ardently wished to extinguish that life which I had so thoughtlessly made†. The monster who hates himself cries out â€Å"I, the miserable and the abandoned, am an abortion, to be spurned at, and kicked, and trampled on.† This idea of abortion can also be traced to Victor’s destruction of the female monster wherein Victor aborts the act of creating the female counterpart of the monster. An explanation can be found in Victor’s description of philosophy â€Å"I at once gave up my former occupations; set down natural history and all its progeny as a deformed and abortive creation; and entertained the greates t disdain for a would-be science, which could never even

Kite Runner Essay Essay Example for Free

Kite Runner Essay Essay Do you know that Afghanis play a game where they fight with kites? The Kite Runner by Khaled Hosseini describes kite fights between local Afghani kids, regardless of their social status. The main characters in this story that come from a higher socioeconomic level are Baba, a lawyer from the Pashtun tribe, and his son Amir. The main characters in this story that come from the lower socioeconomic level are Ali, a servant from the Hazara tribe, and his son Hassan who are servants to Baba and his family. The Kite Runner explores how different classes of people worked together to run things in Afghanistan. In the Kite Runner discrimination in Afghanistan is demonstrated by the relationship between the Pashutns and Hazaras. The Hazaras were often demeaned and persecuted (www. Sparknotes. com). Baba, however, taught his family to be kind to the Hazaras. Baba learned this from his father, who was a highly regarded judge in Kabul (Hosseini 24). The story describes a day when the grandfather sentenced two young Pashtun men into the military for killing almost an entire Hazaran family. The grandfather was very dismayed that the five year old boy who survived the incident would be left an orphan. Amir remembered â€Å"As for the orphan, my grandfather adopted him into his own household, and told the other servants to tutor him, but to be kind to him† (Hosseini 24-25). The young survivor was named Ali. Quite a few years later, Baba took in Ali’s son Hassan to be a servant for his son Amir. While Baba’s house was a fair and kind place to live there was still a social barrier (www. Sparknotes. com). For example even though Baba called Ali his â€Å"family†, Ali still lived in a hut and slept on the floor (www. shmoop. com). Although Hassan was believed to be Ali’s son he was actually Baba’s out of wedlock son (Hosseini 224-225). Baba and Ali never told Amir or Hassan that they were brothers because it was shameful that Baba had a relationship with Hassan’s mother, who was in a lower socioeconomic level. Baba would never be respected again if that ever got out. Later on in Hassan’s life, he had difficulty with becoming anything but a servant. Hassan had a very strong identity as a servant, and because of this he had no sense of entitlement when he grew up. Hassan took care of Baba’s house, even after Baba left (Hosseini 218). In a scene in the book Hassan tries to protect Baba’s old house from Taliban invasion, and gets killed (Hosseini 219). Through his dying day Hassan never felt a sense of entitlement and continued to serve Baba as his owner rather than as his father. At the time of Hassan’s death he was no longer Baba’s servant. The Taliban, warriors taking over tribesman under the guise of uniting their country, made Afghanistan a very dangerous place. The Taliban were very discriminating and typically tortured, beat, and executed people of a lower socioeconomic level. During childhood, Assef bullied Hassan and Amir. Assef came from a higher socioeconomic class than Hassan. Assef is now presented in the book as a Taliban militant. The Taliban banned music in Afghanistan (Hosseini 280). Hassan’s son, Sohrab, was forced to dance to music by Assef. The Taliban continued to flex its muscles to get other people to conform to their rules. Amir thought â€Å"I guessed music wasn’t sinful as long as it played to Taliban ears’† (Hosseini 280). Amir was very critical about the Taliban and stupidly admitted to Assef â€Å"I had read about the Hazara massacre in Mazar-i-Sharif in the papers† (Hosseini 277). Amir’s point was that the Taliban killed the Hazaras anywhere they could find them even though they didn’t do anything wrong. Clearly the Taliban did not value the lives of the Hazaras (www. Sparknotes. com). Assef was one of the cruelest of all the Taliban. He told Amir this â€Å"Afghanistan is like a beautiful mansion littered with garbage, and someone has to take out the garbage (Hosseini 284). Taliban influence in Afghanistan heightened discrimination and did not unite the country. The Kite Runner clearly demonstrated how different classes of people who are able to live peacefully together although keeping within the bound of their social class. The Taliban did not tolerate people from the lower socioeconomic classes and without conscious killed and destroyed their lives. Hassan and Amir, technically brother, grew up together but were never treated as equals (Hosseini 25). However they were able to coexist without hating each other (Hosseini 25). Amir never truly considered himself as a friend to Hassan (Hosseini 25). Hassan always considered himself a servant to Baba even at his death, in chapter 16. In my opinion the Afghan culture before the Taliban was one of working together and living peacefully but after the Taliban invaded the culture changed by forcing discrimination among the socioeconomic classes. Works Cited Hosseini, Khaled. The Kite Runner. New York: Riverhead, 2003. Print. The Kite Runner Chapter 4 Summary. Shmoop. N. p. , n. d. Web. 10 Oct. 2012. http://www. shmoop. com/kite-runner/chapter-4-summary. html. The Kite Runner. SparkNotes. SparkNotes, n. d. Web. 10 Oct. 2012. http://www. sparknotes. com/lit/the-kite-runner/section1. rhtml.

Comparison of Weber and Durkheim

Comparison of Weber and Durkheim Anomie and forced division of labour for Durkheim and rationalization and bureaucracy for Weber summed up the problem of industrial societies. Discuss. Introduction Emile Durkheim Max Weber Conclusion Bibliography Introduction Anomie represents a concept that was introduced by Emile Durkheim (1997, pp. 303-304) in â€Å"The Division of Labor in Society†, which was first printed in 1893. Durkheim (1997, pp. 303-304) utilized the word to describe the deregulation of society whereby the rules representing how people should behave with respect to their interaction with each other was breaking down thus creating confusion as to what in what others expected from one another. In said book, Durkheim (1997, p. 184) advises that that term is where the moral and social norms are not clear, and the removal of behavioural limits represented a path to deviant behaviour. Durkheim is credited with turning sociology into a science as well as its installation as part of the academic curriculum on France, and is considered by many to be the father of sociology (emile-durkheim.com, 2006). Max Weber (cepa.newschool.edu, 2007) is also recognized as one of the founders of sociology. He advises us on many instances that in the world of modernity, that the gods have deserted us (Turner, 1993, pp. 115-117). As Durkheim focused upon a set of social features that represented the subject of sociology, Weber essentially is considered as defining sociology (Marxists Internet Archive, 1999). This exercise shall delve into concepts and terms with respect to how anomie and forced division of labour under Durkheim, and rationalization and bureaucracy for Weber summed up the problem of industrial societies. Durkheim In defining sociology as an academic subject, Durkheim separated sociology from psychology, philosophy as well as economics and other disciplines through stating that sociologists study features of group life (About Sociology, 2007). Durkheim defines solidarity as representing the cohesion of society’s human groupings into social unity, which can consist of mechanical as well as organic (Durkheim, 1997, p. 13-14). Mechanical solidarity represents a condition whereby the individuals within a society are linked via a ‘conscience collective’ (Durkheim, 1997, pp. 61-65). The preceding represents a condition whereby the belief systems and the sentiments that are common in the citizens within the same society (Durkheim, 1997, pp. 31-33). Thus, the individuals within the society are connected, or linked to each other as a result of their common beliefs, thereby belonging to society as opposed to belonging to themselves (Durkheim, 1997, pp. 31-33). A horde is what Durkhei m (1997, pp. 126-127) termed a group or collection of people whereby their cohesiveness is founded in resemblances. Such a group, horde, has no organization or form, and within this group the collective membership look upon each other as kin, whether or not such a relationship exists by blood or union (Durkheim, 1997, pp. 126-127). Within such a group, horde, punishments and responsibility are collective in action and nature and represent the more primitive, or non evolved societal types whereby individual personalities are submerged in the collectivity of the group (Durkheim, 1997, pp. 126-127). As individuals come to rely upon others, outside of themselves for various aspects of life, they have, or are moving towards an organic solidarity (Durkheim, 1997, pp. 69-71). People become and are reliant upon each other whereby individuals have parts to contribute to society as a part of the whole, whereby responsibility to others is a trait as well as moral character (Durkheim, 1997, p. 77). The foregoing is important in understanding the interactions within society that he termed as the moral density (Durkheim, 1997, p. 201). The preceding, moral density is proportionately linked to the division of labor within a society (Turner, 1993, p. 3). Moral density represents an important factor in understanding what causes increased division of labor. Durkheim’s (1993, pp. 113) believes in this revolved around two facets that he thought were responsible for the preceding, material density and social volume. The former, Durkheim states is (Turner, 1993, p. 113): â€Å"Social life is based on a substratum whose size and form alike are determined. It is made up of the mass of individuals that constitute society, the manner of their geographical distribution and the nature and configuration of the whole range of phenomena that affect collective relations. The social substratum varies in relation to the size or density of the population, to whether it is concentrated in towns or scattered in rural areas, to the layout of the towns and houses, to whether the space occupied by the society concerned is large or small, to the kind of frontiers by which it is bounded, to the transport links which run the length and breadth of it, etc, On the other hand, the makeup of this substratum directly or indirectly affects all social phenomena, in the same way as all psychic phenomena are in mediate or immediate relation to the state of the brain. So these are all problems that are patently concerned with sociology and which, as they all refer to the same obj ect, must be part of one science. It is this science we propose to call social morphology.† Social volume, Durkheim states is (Turner, 1993, p. 116): â€Å"†¦as the various elements constituting the group grow more numerous, yet without at the same time ceasing to be closely connected, individuals can only hold their own if they become differentiated, if each chooses a task and a lifestyle of his own in this enlarged battlefield, where the intensity of the struggle grows in keeping with the number of the combatants. The division of labor thus becomes the primary condition of social equilibrium. And indeed, this simultaneous increase in the volume and density of societies is the major new element distinguishing the nations of today from those of former times; this is probably one of the principal factors dominating history as a whole; at any rate, it is the cause which explains the transformations which social solidarity has undergone.† Durkheim (Turner, 1993, pp. 98-99) brings together the facets of anomie, organic solidarity and â€Å"the abnormal forms of the division of labor† through â€Å"distinguished three pathological forms: the anomic, the enforced division of labor, and ‘another abnormal form’, which might be termed lack of internal organizational coordination†. With respect to the foregoing anomie â€Å"is expressed in economic crises, the antagonism between capital and labor, and anarchy in science, arises at times of rapid change, during which new organs and functions develop without a corresponding development of rules of cooperation and therefore of social ties† (Turner, 1993, p. 98). Anomie, represents the rapid as well as radical change in social conditions that presents itself as â€Å"the lack of regulation or deregulation† Turner, 1993, p. 98). Durkheim (Turner, 1993, p. 98) explains that the foregoing does not represent a â€Å"fundamental crisis of the system, but rather a crisis of adaptation, and continuous contact will eventually produce new rules and a new functional equilibrium between the divided functions, thus assuring social integration†. Whereas â€Å"anomie can be eliminated by the gradual development of new rules, in the case of the enforced division of labor it is ‘these very rules themselves which are the cause of the ills† (Turner, 1993, p. 98). The preceding represents when the rules and underpinnings of society are not responsive to the underlying changes in the fabric of society, and thus the established order is retained by force (Turner, 1993, p. 98). This represents the abnormal form of the division of labor that is representative of privileged positions being held by birth and social standing as opposed to abilities and talents Turner, 1993, p. 99). The condition, asserts can be alleviated through the adoption of â€Å"formal equality of opportunity †¦Ã¢â‚¬  as well as â€Å"†¦ freedom to choose a profession† (Durkheim Turner, 1993, p. 99). Max Weber Breiner (1996, p. 26) advises that the critics of Weber’s approach to social science have issues with his reduction of â€Å"all socially interpreted activity to instrumental rationality†. Those who interpret him in a sympathetic manner see â€Å"his focus on the interpretation of the meaningful conduct of social agents a strong argument in favor of the subservience of explanation to the rules or everyday understandings under which actions are intelligible† (Breiner, 1996, p. 26). Turner (1993, p. 4) advises us to be circumspect with regard to Weber’s approach to modernism and rationalization as â€Å"he remained highly ambiguous about the content and consequences† with regard to the foregoing. The preceding, Turner (1993, p. 5) states that the preceding is a result of â€Å"Weber’s ambiguities over capitalism were also expressed in his ambivalent attitudes to socialism as a rational planning of the market†. He, Weber, argues that â₠¬Å"socialism was another step in the growth of rational management of resources; socialism represented a further development of the second serfdom—to calculation, planning, and instrumental rationalism† (Turner, 1993, p. 5). Turner (1993, p. 5) further informs us that â€Å"main issue in Weber’s political sociology is the absence of any analysis of the processes of democratization, about which Weber remained skeptical, if not dismissive†. He (Turner, 1993, p. 5) supports the preceding in stating that â€Å"In this respect, Weber was significantly influenced by Robert Michels’s theory of ‘the iron law of oligarchy’, which suggested that all mass-party organization would come to depend on an elite†. To further understand Weber’s meaning, before we delve into the preceding further, we must understand vocational politics, which represents a vocation, stating that â€Å"For everything that is striven for through political action, operating with violent means and following an ethic of responsibility, endangers the salvation of the soul† (Breiner, 1996, p. 6). Weber continues: â€Å"If, however, one chases after the ultimate good in a war of beliefs, following a pure ethic of absolute ends, then the goals may be damaged and discredited for generations, because responsibility for the consequences are lacking and those diabolic forces which enter into play remain unknown to the actor. These [forces] are inexorable and produce consequences for his action and even for his inner self, to which he must helplessly submit, unless he perceives them†. His â€Å"ambiguity over whether he is giving an impartial general account of the logic of methodical action or a subjective situation-bound account of the multiple logics that constitute the different terrains of action† along with vocational politics have bearing on his concept of rationalization as it tends to skew his view against democracy â€Å"by appealing to objective standards of feasibility while maintaining that commitment to either form is a matter of personal choice† (Breiner, 1996, p. 10). The foregoing has direct bearing upon Weber’s concept of rationalization (Breiner, 1996, p. 10). The preceding thus permits us to explore Weber’s approach and concepts of modernisation within what Turner (1993, p. 12) calls â€Å"a Weberian conceptualization of modern social change†. Within modernity the social as well as cultural facets of life do not point us towards an orderly life, but instead â€Å"a number of life spheres whose demands are objective and not influenced by the subject† (Breiner, 1996, p. 59). Each of these spheres is represented by â€Å"its own logic of action† (Breiner, 1996, p. 59). Turner (1993, p. 16) advises that â€Å"In bureaucracy, rationalization produced a system of reliable, dependable decision-making for the realization of public goals†. Weber argues that â€Å"Secularization had liberated human beings from the magical world of the ancients†, and that â€Å"the very same processes of rationalization threaten to subordinate imagination and inspiration to the demands of standardized routines and technical procedures† (Turner, 1993, pp. 16-17). Turner (1993, p. 17) continues â€Å"they threaten to produce a new characterology of soulless, machine-like robots†. The preceding is contained in context in Weber’s address of September 1919 (Turner, 1993, p. 17). â€Å"The fate of our age, with its characteristic rationalization and intellectualization and above all the disenchantment of the world is that the ultimate, most sublime values have withdrawn from public life, either into the transcendental realm of mystical life or into the brotherhood of immediate personal relationships between individuals. It is no accident that our greatest art is intimate rather than monumental, nor is it fortuitous that today only in the smallest groups, between individuals, something pulsates in pianissmo which corresponds to the prophetic pneuma which formerly swept through great communities like fire and welded them together† Conclusion The bureaucratic maze sees â€Å"the projects of political actors may collide not only with the maximizing logic of economic actors seeking power over the market but also with the logic or bureaucracy, which undermines this economic logic† (Briener, 1996, pp. 115-116). In order to overcome the preceding, Weber explains that the political actors â€Å"may have to mobilize masses of citizens under party machines† (Briener, 1996, p. 116). Turner (1993, p. 92) explains that under â€Å"patrimonialism, at each stage of the tax-gathering exercise and at each level of the bureaucracy, the tax-yield was progressively creamed-off by the bureaucracy†. The bureaucratic nature of the new state systems utilized bureaucratic level to administer programs that were overseen by inefficient levels of management and response to the public good, thus creating a tax based support system that stood upon the back of its supporters (Turner, 1993, p. 93). The preceding stifled creativity and innovation within the system as those in power seeking to maintain their power acted out of their own self interests and political interest first, as opposed to a view to the future that would have benefited their nation as a whole. This defensive posture of holding onto the popular and or accepted views in face of better approaches is a hallmark of bureaucracy which dehumises the human element in support of its own well being and safekeeping. The bureaucracy nature of industrial societies is still in force today, whereby the conforming to the norm represents the belief systems for the majority of its populations thus making Weber’s â€Å"soulless, machine-like robots† Turner, 1993, p. 17)a reality for the lower and middle classes. An upper class still does exist as defined by educational attainment and or family heritage, and this can be found throughout the United States, United Kingdom, France, Germany, Japan and other industrialized nations whereby the founders of major corporations have the heirs and or appointees installed as the operative heads of these machines of capitalisation. This brings us back to Durkheim’s forced division of labor (Turner, 1993, pp. 98-99)which still exists and is a control factor in modern industrialized societies as indicated by the aforementioned educational and heritage facets. The existence of unions and associations to obtain rights and conditions for workers is proof of the foregoing, for if the machinery of society were in fact skewed to all of its individuals, then the need for these types of organizations would not be necessary. This is brings us to what Durkheim (Turner, 1993, p. 98) stated as a â€Å"fundamental crisis of the system, but rather a crisis of adaptation, and continuous contact will eventually produce new rules and a new functional equilibrium between the divided functions, thus assuring social integration†. Privileged positions are to a large degree still a factor of one’s birth, with specialised higher education and contacts representing a path to the upper echelons. Thus Durkheim and Web er were prophetic in their analysis and understandings on some facets. Bibliography About Sociology (2007) Emile Durkheim. Retrieved o 27 May 2007 from http://www.aboutsociology.com/sociology/Emile_Durkheim Briener, P. (1996) Max Weber Democratic Politics. Cornell University Press, Ithaca, N.Y., United States cepa.newschool.edu (2007) Max Weber, 1864-1920. Retrieved on 27 May 2007 from http://cepa.newschool.edu/het/profiles/weber.htm Durkheim, E. (1997) The Division of Labor in Society. Free Press. New York, United States emile-durkheim.com (2006) Emile Durkheim (1858-1917). Retrieved on 27 May 2007 from http://www.emile-durkheim.com/ Marxists Internet Archive (1999) Max Weber: Definition of Sociology. Retrieved on 27 May 2007 from http://www.marxists.org/reference/subject/philosophy/works/ge/weber.htm Turner, S. (1993) Emile Durkheim: Sociologist and Moralist. Routledge Publishers, New York, United States Turner, B. (1993) Max Weber: From History to Modernity. Routledge Publications, London, United Kingdom

The Right Key :: Free Essays Online

The Right Key Today many common, everyday functions are governed by punching the right keys. Whether you are "surfing" the World Wide Web or making a long-distance phone call, you essentially press some type of key to manipulate some form of technology. This ability to manipulate technology can be considered a "literacy": a mastery of the specific skills and knowledge required to use technology to a person's advantage. Because of their widespread use in everyday life, a literacy of different forms of technology is a necessity for people today. The ability to use some form of technology to your own advantage is to be technologically literate. Technology encompasses everything from computers, the World Wide Web, and e-mail to telephones, cash machines, and library cataloguing resources. This definition implies just a working knowledge and familiarity with the technology in the world today and not a complete, in depth knowledge. A knowledge is mandatory for all because technology is constantly surrounding people today. Computers and related objects are now used by not only scientists and engineers but also students and parents. A knowledge of how to search the World Wide Web can be useful when a student is looking for references for a report. Checking a bank account balance over the phone can be a useful skill for a parent with little time. Both skills however require a literacy of computer, telephone, and banking technology. In my own experience, a technological literacy is essential in my life: there is not a day where I do not use some form of technology. Not only do I use a long distance code when calling home but I also acquire money to pay my phone bill from a cash machine. I frequently e-mail friends at other colleges and have an electronic meal plan on my college ID card. When writing papers I do research with the on-line library catalog and actually write my paper on my computer. If I did not know how to use these forms of technology I would certainly not be able to pass my english class. Thus for people who are illiterate technologically their lives become more complex and at times difficult in a world which is very dependent on technology. If you urgently need money at midnight, and do not know how to use a cash machine, can you wait till the bank opens in the morning? A person can only search for references on a computer and save themselves large amounts of time if they know how to use a computer.

Angela’s Ashes - Frank McCourts Love/Hate Relationship with his Father

Angela’s Ashes - Frank McCourt's Love/Hate Relationship with his Father Angela’s Ashes is a memoir of Frank McCourt’s childhood and the difficulties he faced whilst growing up. His family were very poor and moved from America to Limerick to try and live an easier life. Frank’s father was constantly out of a job and never had enough money to support his family. Frank and his father have a very interesting relationship. Throughout the book, Frank constantly changes the way he feels for his father. There are times when Frank completely despises him and others where he idolises him. At the beginning of the book, Frank explains that Malachy was â€Å"the shiftless loquacious alcoholic father,† giving the reader a bad impression of him. As the story moves on, there are several places where you can see that Frank loves his father, despite all the hard times he has put him and his family through. Malachy is constantly out of a job, leaving his family to survive on their own through poverty. He uses every single penny they have at the pubs; it drives Frank mad and he loses all respect for him. Frank completely loathes his father when he upsets his mother. He makes her angry which Frank cannot stand. â€Å"My heart is banging away in my chest and I don’t know what to do because I know I’m raging inside like my mother†. Malachy comes home drunk so often; the three boys know exactly what’s going on and what they have to do. â€Å"We know Dad has done the bad thing and we know you can make anyone suffer by not talking to him. † Frank knew what his father deserved for making his mother unhappy and didn’t hesitate to ignore him when he’d done the ‘bad thing’. As they couldn’t rely on Malachy, Frank knew it was his j... ...wever, the only time he despised and hated him was when he was under the influence of the drink. Malachy would use the money for his addiction but nothing else. If Malachy did not have a drinking problem, he would probably do anything for his children. When he wasn’t drunk, Malachy had so much love and care for his children and would give them anything. The books leaves the reader with a warm, affection their love for one another is and this impression leaves you to overlook the previous feelings you had for Malachy as an incompetent father. Frank loved him so much and cherished the moments he spent with him. He looked up to him with much admiration. Frank loved spending time with him and idolised him. Frank only hated his father for keeping his mother and brothers in crippling hunger but loved him when he was sober, and trying to look after the family.

American Beauty: Interpersonal Conflict in Film Essay

In any type of relationship there is conflict. It is inevitable really as the needs of more than one person must be met to have a copacetic or symbiotic relationship. Whether the interpersonal conflict is constructive or destructive, the key to its resolution is in how the conflict is managed and the amelioration each party receives from it. That is easier said than done though. Watching interpersonal conflict play out in film is a cathartic way to empathize with a character that is or characters that are going through a similar conflict experienced by the films viewer. This viewer can take note of the outcome from the decision the character(s) made in this similar instance. If the viewer had taken a negative route, this film can provide him or her with the alternative to his or her behavior should this situation arise again. If the viewer had taken a positive route this can show him or her what could have been had he or she not made the decision(s) he or she in fact made. In the film American Beauty, the viewer is shown what the question of beauty always begs to answer with a wry outlook. Is beauty only held in the outward appearance? Is beauty this mask worn to show the world what we think they want to see? Or is beauty what we keep sheltered or locked within? Is it what is inside- our thoughts, passions, hopes, dreams, strengths and weaknesses? Is it what is just below the surface- skeletons in the closet or the dysfunctional realm only few are privy to and no one really puts a spotlight on?

Case Study on Cost Efficiency

Introduction It is not easy to compete in the market today. Rising prices, shifting fuel rates, global competition, varying labor rates around the world, and spiraling health insurance costs have made cost control a moving target. Sometimes it seems that a company gets one set of expenses under control, and in the meantime, another area of the company begins experiencing cost overruns. It is a never ending battle to maintain company profitability. The importance of cost efficiency programs within a company cannot be overstated.Companies that are losing money, need to increase profits, or must become more competitive need to cut expenses in order to succeed. Knowing how to implement effective cost reduction strategies can be the determining factor in the survival of a business. Every organization strives to reduce cost and accomplishment of work at minimum resources to gain maximum output and financial performance. Cost efficiency is a measure of the level of resources used to create a given level of product value.How much resources are being used to create an optimum and defined level of outcomes need to work out to determine the cost of resources and cost of ultimate output it brings in existence. Company can offer lower price product for its customer benefits or can provide more features for the same price of product. While allocating Budget Company would like to maintain same level of service provisions and quality but at reduced cost and try to earn profit as much as it can. Objectives of the subject †¢ To study the concept of cost efficiency. †¢ To study importance cost efficiency. To study consequences of cost inefficiency. †¢ To study the case study on cost efficiency with reference to Google purchase Motorola mobility. Research methodology The information for the present study is collected through secondary sources i. e. from books, journal, magazines, internet, etc. Limitation of the study- The information for the present study is collec ted through secondary source no primary source is used. Organization’s Profile Google History of Google Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California.While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites. They called this new technology Page Rank, where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site. A small search engine called â€Å"Rank Dex† from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking.The technology in Rank Dex would be patented and used later when Li founded Baidu in China. Page and Brin originally nicknamed their new search engine â₠¬Å"Back Rub†, because the system checked back links to estimate the importance of a site. Eventually, they changed the name to Google, originating from a misspelling of the word â€Å"googol†, the number one followed by one hundred zeros, which was picked to signify that the search engine wants to provide large quantities of information for people. Originally, Google ran under theStanford University website, with the domains google. stanford. edu and z. stanford. edu. The domain name for Google was registered on September 15, 1997 and the company was incorporated on September 4, 1998. It was based in a friend’s garage in California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee. In May 2011, the number of monthly unique visitors to Google surpassed 1 billion for the first time, an 8. 4 percent increase from May 2010 (931 million). Mission of Google Google Inc. s an American multinational corporation which provides Internet-r elated products and services, including Internet search, cloud computing, software and advertising technologies. Advertising revenues from Ad Words generate almost all of the company's profits. Google is a global technology leader which focuses on improving the ways people connect with information relative to the industry Internet and Computer software. The company mission is to organize the world’s information and make it universally accessible and useful.Its product lines include Search Advertising, Display Advertising, Mobile Advertising, Tools for Publishers, Local, and Enterprise. Google has became one of the most recognized brand in the world and achieved Market Share of 65. 5% (May 2011) in Search Engine Business. Google became the 4th largest technology company in USA. Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The company offers online productivity software including email, an office suite, and social networking.Google's products extend to the desktop as well, with applications for web browsing, organizing & editing photos, and instant messaging. Google leads the development of the Android mobile operating system, as well as the Google Chrome OS browser-only operating system, found on specialized net books called Chrome books. Google has been estimated to run over one million servers in data centers around the world and process over one billion search requests and about twenty-four peta bytes of user-generated data every day. As of September 2009 Alexa listed the main U. S. focused google. com site as the Internet's most visited website, and numerous international Google sites as being in the top hundred, as well as several other Google-owned sites such as YouTube, Blogger and Orkut. Google also ranks number two in the BrandZ brand equity database. The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship. Google’s Organizational Structure According to Fortune and All Business magazines, Google is the fourth-most admired company in the United States.Google was also listed as the top company to work for in both 2007 and 2008. The main reason for this employee admiration is Google’s cross-functional organizational structure, which the company maintains though stellar leadership and innovative management techniques. Motorola History of Motorola Paul V. Galvin and his brother, Joseph E. Galvin, purchase a battery eliminator business in Chicago. In September 1928 they named the company Galvin Manufacturing Corporation. Galvin Manufacturing Corporation's first product they develop is a battery eliminator which allows electronic devices to run on electricity rather than batter.The name Motorola was given to Galvin’s first car stereo. ‘Motor’ stands for car and ‘ola’ stands for sound. From 1936 onward s, Galvin production lines dominate by manufacturing radios for cars and receivers up to 1947 where they produce their first television and the company name changes from Galvin Manufacturing Corporation to Motorola but then continue manufacturing communications mediums. In 1967, Motorola expands into the following countries: Australia, Canada, France, Hong Kong, Israel, Italy, Japan, Malaysia, Mexico, Puerto Rico, South Korea, Taiwan, the United Kingdom and West Germany.In 1969, Motorola starts to supply the National American Space Agency (NASA) with radio equipment so astronauhts can communicate with their Earthly bases. The first man on the moon, Neil Armstrong communicated with Earth whilst on the Moon using a Motorola Radio. In 2000 Motorola and General Instrument Corporation merged to enhance their services and in 2001 Motorola introduces the Motorola v60 phone the world first metal mobile phone which is available on the cellular networks GSM, TDMA and CDMA. In 2002 Motorola de veloped released a GPS chip that could be installed into consumer electronics to enable location positioning.Also Motorola released a 3G which is transmitted over CDMA network. Finally, Motorola releases the Cross-Technology PoC product line that enables subscribers to have â€Å"push-to-talk† connectivity across and between GPRS, CDMA2000 1X, and WiFi networks and Motorola releases Ojo Personal Video Phone. Ojo promises broadband connectivity and a video phone that doesn’t break up which is commonly known with video phones. Mission of Motorola Motorola wants to make phone chargers to strap onto millions of owners' bikes in emerging nations because mobile phones are often the only type of phone they own.For many people in those countries, he said, a mobile phone is often the first interaction with a computer or the Internet. Globally and locally, Motorola's mission is to make everything mobile: communication, music, photos, Internet, television. And especially putting content wherever customers want it. Chris White from Motorola's multimedia experience department discussed what Zander called the two biggest customer frustrations: getting music onto a mobile phone and getting pictures off of it. Motorola has partnered with Microsoft to bring DRM technology to its phones.Users will be able to download music from a variety of online music stores into Windows Media Player. Songs can then be dragged, dropped and synched with the phone. In regard to photos, Motorola's new Rizr Z6 phone will have a 2-megapixel camera whose pictures can be sent wirelessly over Bluetooth to a Kodak EasyShare printer. Organizational structure of Motorola The company adopts a more flat organizational structure compared to Nokia and Ericsson and grants more authority to the second level management.Within divisions, the Vice Presidents of the respective segments are authorized to adopt the ideal organizational pattern as an example, matrix approach for new product development divisions/departments, whereas a line or staff structure for production area. The company favors interdepartmental and cross functional teaming of employees and also adopts employee empowerments schemes to make good the lacunae in organizational structure, caused due to centralization of functions. The flat organization of Motorola enables the implementations of management decisions at a faster rate.Concept of cost efficiency Definition of cost efficiency â€Å"Efficiency is the ratio of output to input. A system is cost efficient if, relative to another system, its output cost less per unit of input. A system increases its cost efficiency when it maintains output with less than proportionate increase in input. Efficiency is divided into 2 parts, they are- allocative efficiency and x-efficiency. Allocative efficiency is concerned with the allocation of given resources between alternative uses in ways that maximize social welfare.X-efficiency is concerned with producing more output without any change in the allocation of inputs. It therefore focuses on inefficiencies such as overstaffing and managerial waste†. The act of saving money by making a product or performing an activity in a better way is nothing but cost efficiency. Cost efficiency is a concept which is concerned with comparing different ways of achieving the same objective such that the most cost-effective choice will be the least costly of the alternatives being compared. Cost efficiency takes into account not only the price, but other factors too.Cost efficiency is more expensive at first but in the long run it will save money. This cost efficiency refers to the use of resources so as to maximize the production of goods and services. In accountancy, the cost is said more efficient than another (in relative terms) if it can provide more goods and services for society without using more resources. In absolute terms, a situation can be called efficient if: †¢ No additional output can be o btained without increasing the amount of inputs. †¢ Production proceeds at the lowest possible per-unit cost.These definitions of efficiency are not exactly equivalent, but they are all encompassed by the idea that a system is efficient if nothing more can be achieved given the resources available. The term cost efficiency is a situation in which an organization maximizes benefit and profit, while minimizing effort and expenditure. Maximization of efficiency is a balance between two extremes. Managed correctly, it reduces costs, waste, and duplication. The greater the efficiency, the more successful organization becomes.The organizations today attempt to be more customer-responsive than efficient in this sense, and the notion of such an ordered and impersonal efficiency has lost favor in an era when creativity and innovation are valued as a competitive advantage. A goal of media marketing that is aimed at minimizing advertising expenses incurred while maximizing product publici ty to a target market in terms of breadth and frequency of exposure. Maximizing cost efficiency in a marketing campaign is highly desirable for a business since the greatest product exposure is achieved for the least amount of financial investment.Importance of cost efficiency The importance of cost efficiency programs within a company cannot be overstated. Companies that are losing money, need to increase profits, or must become more competitive need to cut expenses in order to succeed. Knowing how to implement effective cost reduction strategies can be the determining factor in the survival of a business. Keeping a Competitive Advantage A good manager understands the importance of cost reduction to the health of a company. Bloated expense accounts can eat up profits quickly.A cost efficiency plan is one that focuses on lowering costs in every business activity. The activities vary by type of business but the concept of cost reduction and its efficiency does not vary. The importanc e of cost reduction and efficiency plans is related to the most common reasons why expenses must be cut in a business. †¢ Need for increased profits †¢ Improved competitive standing †¢ Preserve company resources †¢ Reduce waste †¢ Improved productivity It is not easy to compete in the market today.Rising prices, shifting fuel rates, global competition, varying labor rates around the world, and spiraling health insurance costs have made cost control a moving target. Sometimes it seems that a company gets one set of expenses under control, and in the meantime, another area of the company begins experiencing cost overruns. It is a never ending battle to maintain company profitability. Cost efficiency can be achieved utilizing different approaches. A company can: †¢ Reduce existing expenses †¢ Eliminate unnecessary expenses Modify business strategies which affect the types of business expenses †¢ Replace higher expenses with lower expenses for sam e items The importance of cost efficiency strategies cannot be understated, especially when a company is struggling to maintain profitability. Areas that can be reviewed for expense reductions include the following. †¢ Telecommunications †¢ Leases †¢ Materials †¢ Office supplies †¢ Maintenance costs †¢ Rent †¢ Utilities When a company must generate more cash as fast as possible, management will have to decide which costs can be most effectively reduced.If the reduction is needed quickly, expenses cut first will normally be those that are not fixed or directly tied to production. It is not a good idea to drastically reduce expenses that produce the company product or service without careful evaluation. If your company understands the importance of cost efficiency as a tool to increase profitability, the company will have a much better chance of remaining profitable no matter what stage of the economic cycle is occurring. That is because cost efficie ncy is an effective tool that can be responsive to a company's need. Managing expenses is just as important as managing revenue.A regular review of costs can prevent a company from wasting money resulting from ‘bad habits'. No matter whether it is good times or bad, the importance of cost efficiency strategies never changes. Consequences of cost inefficiencies The theory of inefficiency states that the distribution of resources between alternatives does not fit with consumer taste (perceptions of costs and benefits). For example, a company may have the lowest costs in â€Å"productive† terms, but the result may be inefficient in allocative terms because the â€Å"true† or social cost exceeds the price that consumers are willing to pay for an extra unit of the product.This is true, for example, if the firm produces pollution (see also external cost). Consumers would prefer that the firm and its competitors produce less of the product and charge a higher price, to internalize the external cost. Cost plays an important role in running of the business. Unfortunately, a business or a firm or an organization faces many problems due to improper use of cash held with them. In other word, it is also said as facing the consequences of cost inefficiency.Organizations have different range of problems than their larger counterparts, due to their inability to enjoy some of the same advantages in the marketplace. Most of these problems are due to revenue and cash-on-hand availability when the bills come due. But confronting these obstacles before they become a headache can help you to prevent them from becoming a major issue for your company through the study of cost efficiency. Following are the consequences faced by an organization:- Cash Flow The most important issue to any small business entrepreneur is cash flow.It does not help a small business to have a profitable upcoming quarter already signed on the dotted line, if the payroll for this Friday do es not have sufficient funds to pay your employees. Businesses which book revenue in advance, but do not realize the income for a period of months afterwards, must be especially careful with this timing. The future ledger may be showing nothing but green, but if the cash-on-hand dips into the red, a crisis may be coming sooner than your revenue can forestall it. Maintain lines of credit sufficient to keep your cash flow healthy as necessary, and keep a rainy day account if possible.Unforeseen Expenses Start-up companies and small businesses frequently run close to the bone and may be profitable only so long as unplanned events never occur. A retail store which clears $150,000 per year after expenses may seem to be in good shape, until a slip-and-fall lawsuit against the store awards the plaintiff $1. 3 million and there is no insurance coverage. Even smaller expenses, such as a one-time government levy on all businesses in a region, or a rise in the cost of goods, can cause a major change in the bottom line.Use your available credit when you need to tide over your short-term cash crunch, but keep a close eye on your long-term profitability to ensure that your overall liquidity is not threatened by the change in costs. Catastrophic Change A large corporation will probably survive the loss of a key executive to a debilitating injury or death, but these things frequently close small businesses when that person represents a large chunk of the available labor force–especially when the entrepreneur herself is that person. Likewise, a natural disaster or other major disruption can close a business for weeks or months.Whenever possible, have cash on hand and business policies to ensure that you will be able to reopen as soon as possible, or wether the temporary loss of a key employee, and then check your business plan to see if any of your prior assumptions have been changed by the new circumstances Once the organization identifies the sources of waste, and how much it is costing business, it should look at the most cost-effective way to reduce it. It's a good idea to focus initially on quick wins – things you can do immediately that will reduce waste almost instantly. You might also want to consider uick fixes – putting in place a temporary solution to a problem to give you time to design a more permanent answer. It is essential to give priority to cost improvements, as making a change to eliminate a problem might not always be cost-effective. The main focus should be on dealing with those problems which are most costly to the business because it will have the biggest impact on your profits. A case study Google purchase Motorola mobility About the Deal The Google, online giant on 15 August, 2011 made an announcement to buy Motorola Mobility, a maker of handsets and other electronic devices.Google Management Agreed to buy Motorola Mobility for $ 12. 5 billion. This is the largest  Ã‚  Ã‚   surprising acquisition by Google paying a premium of 63% to the 12th August, 2011 closing price ($40. 00 per share) of Motorola Mobility. The deal not only treated as a surprise, it will have a big impact on the mobile industry too. Motorola shareholders will get $40 a share in cash, the companies said in a statement today. That’s 63 percent more than Motorola Mobility’s closing price on the New York Stock Exchange on Aug. 12. Both boards have approved the takeover.This is a Vertical Merger (which companies at different places in a chain of products join together). Here, Hardware Client (Motorola) acquired by the Software Client (Google) Google expects to complete the transaction by early 2012. As recently as March, the deal was slowed to a crawl when the Chinese government expanded its investigation of the purchase. China finally cleared the deal this past weekend. Google had received approval for the deal from both the U. S. Department of Justice and the European Commission in February. The purchase also was approved by officials in Israel and Taiwan, leaving China as the last holdout.The purchase will help Google defend itself against various patent infringement lawsuits over the Android operating system, since Motorola has one of the smart-phone industry's largest patent libraries. Page also hailed the purchase as something that will allow Google to gain a bigger foothold in the mobile market. A Google phone running Android could be very marketable not only to consumers but to IT departments that need to outfit workers with mobile devices. Basically, owning both the handset hardware and the operating system could be a powerful combination that could drive Android adoption.Google has been working to expand its business into other hardware ventures. With Motorola, Google may be better able to push its way into the home entertainment market with its Google TV platform. In addition to being a world-renowned smart-phone maker, Motorola also is a major player in the home set-top b ox sector. Why Google plans to buy Motorola mobility? â€Å"Google is moving into hardware, which is very different from what they've done all along,† said Darren Hayes, a computer science professor at Pace University. â€Å"It's very difficult for a company to be able to be a successful software and hardware company.It worked for Apple to be in the hardware and software industries, but not all companies have been that successful. † Google's move toward Apple's close management of software and hardware signals a departure from its previous path and suggests Google may be dissatisfied with its current software licensing arrangements, which have led to the proliferation, but also fragmentation, of its Android mobile operating system. â€Å"Google is moving into hardware, which is very different from what they've done all along,† said Darren Hayes, a computer science professor at Pace University. It's very difficult for a company to be able to be a successful softw are and hardware company. It worked for Apple to be in the hardware and software industries, but not all companies have been that successful. † Google's move toward Apple's close management of software and hardware signals a departure from its previous path and suggests Google may be dissatisfied with its current software licensing arrangements, which have led to the proliferation, but also fragmentation, of its Android mobile operating system.Most directly, the deal marks a defensive maneuver in the high-stakes patent war that has pitted the world's largest technology companies against one another in dozens of drawn-out intellectual property (IP) disputes. Google CEO Larry Page framed the acquisition as a means to protect Google's Android mobile operating system against â€Å"anti-competitive threats† by shoring up his company's arsenal of patents.Analysts agree that Motorola's 17,000 patents and 7,500 patent applications are a major win for Google, which lacks a robus t portfolio of wireless patents relative to more established players and has been vulnerable to lawsuits from the likes of Apple, Microsoft and Oracle. Over forty lawsuits have been filed against Android, and ongoing patent disputes threaten to impose licensing fees on the software Google has given away to phone manufacturers for free, potentially jeopardizing Android's explosive growth. Google is a relatively new entrant in the mobile space and does not have a lot of mobile IP, so anything it can do to build up its IP in the wireless space will help reduce potential risk to the company from lawsuits in the future,† said Ovum analyst Nick Dillon. â€Å"If you look at Motorola's history and role in pioneering mobile communications from the very start, you'll see they have some really key patents that will be useful to Google. † Yet patents are only part of the story, experts say. The acquisition suggests that Google sees itself as unable to adequately compete in the mobi lity market without its own handset manufacturer.Google's bet is that having greater control over smartphone software and hardware will help it move beyond the desktop and beyond search. Owning Motorola will allow Google, more than ever before, to create mobile devices that satisfy the web giant's vision for what cellphones and tablets should be able to do. A new breed of Motorola smart-phones could be designed from the ground up to integrate Google products at every turn, from featuring the Google-plus social network to adding near field communication chips that allow cell-phones to be substituted for credit cards via Google Wallet.Fundamentally, Motorola offers Google a bridge from the digital to the physical world, and with it, a means of gaining valuable information about its users, such as their locations or what applications they use the most. Though Google said that it will continue to license its Android software, its mobile strategy will cease being at the mercy of third-pa rty handset manufacturers like HTC and Samsung. Instead, Google will able to dictate the price, distribution and features of its own line of devices. Google also stands to bolster its efforts to gain inroads into the living room by preading to TVs. Google TV, which was unveiled lat year but was unable to gain much traction, may stand a better chance when paired with Motorola's set-top box offerings. Until now, Google has been essentially hands off when it comes to hardware: it has offered its Android software to manufacturers at zero cost, without a having a say in the form of the phones Android will power. This disruptive and unorthodox strategy has allowed Google to gain enormous market share in very little time, overtaking Apple to claim 48 percent of the global smart-phone market, according to Canalys.To some extent, quality has been sacrificed for quantity as Android has expanded to more than 150 million devices made by more than thirty different manufacturers. Google frequentl y updates its Android software, but app developers, manufacturers and carriers are not always able to keep up, resulting in a proliferation of different versions of the Android operating system offering a range of experiences for users. Depending on Google's relationship with the handset manufacturer, or the manufacturer's approach to upgrades, a consumer could purchase a smart-phone running outdated software, straight out of the box.Not all Android apps perform equally on different versions of the software, an issue that has been a source of frustration for users and developers alike. Google's new approach — controlling the smart-phone experience from end-to-end — mirrors the vertical-integration strategy Apple has pursed with spectacular success, but one that has lately been a bust for the likes of Nokia and Research in Motion. Nokia, for example, recently ceded its top spot as the world's largest smart-phone vendor to Apple and announced it would retire its Symbian operating system in favor of Microsoft's Windows Phone software.Google is staking billions on its ability to successfully control both the software and hardware components of its company's devices — all while not alienating its partners, who have been instrumental in Android's rise and with whom Google will directly compete once the Motorola acquisition is complete. â€Å"Google has had history of picking favorites, but it's never directly competed with manufacturers,† said Ovum analyst Dillon. â€Å"Manufacturers have come out with statements of support. But what's said in public in one thing, and what's said behind closed doors is another. Benefits of the deal †¢ Google and Motorola Mobility together will accelerate innovation and choice in mobile computing. Consumers will get better phones at lower prices. †¢ Motorola Mobility’s patent portfolio will help protect the Android ecosystem. Android, which is open-source software, is vital to competition in the mobile device space, ensuring hardware manufacturers, mobile phone carriers, applications developers and consumers all have choice. †¢ The purchase of Motorola Mobility by Google has excited some technophiles and alarmed others.The first point of concern, at least from the customer's perspective, is whether or not Motorola's Android smart-phone platform would become the exclusive domain of Google customers. The acquisition certainly puts Android operating systems on better footing as they compete against Apple's iPhone, and with Google's capital resources, more money is sure to pour into Android technology. Following are some reasons why the Google-Motorola deal makes sense: Integration may be all that matters in the wireless industry.Apple’s hardware-software-ecosystem business model brings better profit margins, can grab market share and seems to delight consumers. Google’s Android effort could be a bit like herding cats. The larger question is whether t he vertically integrated model is the only one that works in the wireless industry. Google lands its patent treasure trove. If you consider that Google was going to pay nearly $4 billion for Nortel’s 6,000 wireless patents, $12. 5 billion for Motorola Mobility doesn’t look like a big chunk of change. With Motorola Mobility’s patents, Google can fend off lawsuits.In other words, Google builds out its patent portfolio. On a conference call, Page called out patents as a big reason for the Motorola Mobility acquisition. Google gets a TV play. While Google’s Motorola acquisition primarily revolves around wireless devices, there’s a significant living room play here. Why? Motorola Mobility has a significant set-top box business. In the cable box world, there are two players: Cisco and Motorola Mobility, which is the leader. Google will get significant relationships with cable providers and give Android more of a foothold.There’s a good chance that Google can keep hardware partners in the fold—for now. Page reiterated that Google will keep Android open source and work with partners such as HTC and Samsung. Also keep in mind that this Google-Motorola deal could win it some goodwill with hardware partners. Motorola was thinking about suing other Android hardware makers over patents. Google’s acquisition would put an end to that. The deal forces Microsoft’s hand. When it comes to the art of war, Google and Motorola force Microsoft’s hand a bit.With the Google-Motorola deal, Page is basically acknowledging that there’s no money in third-party operating systems in the mobile space. The upshot: Mobile software players need a hardware component. As a result, Microsoft may be forced to acquire a hardware player. Research in Motion and Nokia are prime takeover candidates. In any case, Microsoft will be distracted by a big acquisition. And Android boxes in Nokia and RIM. With Motorola, which has some enterprise credibility and Android innovations, Google can enter the enterprise easier.As a result, RIM increasingly looks like the odd man out. Nokia is already under fire as it waits for Windows Phone 7 to gain traction. RIM is betting on QNX as an operating system. Google is indicating that the wireless market is a two-platform race. And those two horses are going to be Android and iOS. Challenges of the deal: Google acquisitions may lead to serious channel conflict, it will lead to a direct competition with other hardware partners like Samsung, HTC etc. , and the hardware manufacturing is a very different area with  Google’s core business.The deal raises the following major challenges 1. HTC  and Samsung, two of the leading  Android-based smart-phone makers, feel about the fact that their â€Å"partner†Ã‚  Google  is now competing directly with them for hardware sales. 2. Need to change the perceptions of the Investors that are not perceived the deal in a p ositive way. 3. Management Cultures of Software and hardware companies are almost different it is one of the challenge for the Google while framing the policies that would not reach to management destructions or management failures 4.By this Acquisition Google employee strength would increase by 19000 which eventually decrease the profits of the business. It’s question to the management in effective utilization of man power in value generation. Valuation of the Deal |Swap ratio determination using market value method | |Particulars |Google Motorola | |Market capital |1,71,94,00,00,000 |11,21,00,00,000 | |Equity |46,24,10,00,000 |1,73,20,00,000 | |Market capitalization of the merged entity |1,83,15,00,00,000 | |Share of google |93. 8% | | |Share of mmi | |6. 12% | |Post merger equity of google | |49,25,57,81,959 | |Post merger equity of mmi | |3,01,47,81,959 | |Hence, 1 equity share of google is equal to | |11. 6019003 | |11. 56 of mmi | | | |Market price at the time of de al (august 12) |563. 77 |24. 47 | |Additional premium paid to mmi |280. 8921499 |49. 82% | By this Market Valuation Method this deal is Viable for Google at a premium of 50% Why is Google willing to pay a 63% premium?Google is expecting the following benefits from MMI by this Acquisition. Operational Benefits †¢ Google can Access all the product lines of MMI cell phone, set-top boxes and tablet which are having a very good market share Android software has made considerable inroads in the smartphone market with 150 million devices and 550,000 activations a day. †¢ Now, Google can compete with Global Leader like APPLE in future in hardware and software industry Accounting Benefits †¢ Tax benefit:   Acquiring loss making company by a profit making companyGoogle can make a tax advantage each year till 2019 can utilize the losses. Synergy Expectations: Fragmentation and a Better The Android market is currently heavily fragmented but the developers facing problem for d esigning the applications by this synergy Google will solve this problem by building a better Android OS with a lot of applications. Diversification and Google Vallet: Despite being a little over a decade old Google maintained the same portfolio now this deal brings new business focus hardware products, mobile computing. Invasion of Living RoomThe Google TV user interface that was launched earlier in May, 2011and Motorola is a strong player in the set-top box and home devices market this bid can expand presence of Google TV products into the living room. Patent The mobile computing industry has become a hotbed for patent disputes and thrust in the patent war. Google having about 1,000-odd patents this acquisition gives access to more than 17,000 patents and 7,000 pending patents held by Motorola. Google will now be able to successfully defend itself against a barrage of patent lawsuits filed by Apple, Microsoft and other rivals Hardware and Software synergy (Vertical Integration):Th is results in product efficiency and cost efficiency. Apple secret to become No. 1 Technology Company Integrating hardware and software and the results are iPhone, iPad, and iPod – devices that have become leaders in their respective market segments. Views about the Deal Management View: †¢ Larry Page, CEO of Google, said, â€Å"I look forward to welcoming Motorolans to our family of Googlers. † †¢ Mr. Page said I was â€Å"confident this deal will be approved† by regulators it tremendously beneficial to consumers,† †¢ For consumers, Once Motorola is owned by Google the handset maker could more aggressively ncorporate a technology called Near Field Communications (NFC) that is used for mobile payments and is supported by a version of Google's Android called Gingerbread. †¢ Investors Perception about the Deal †¢ Google: This Adventurous move in entirely different kind of business, one that could destroy its partnerships (and margins ) in one of its most important new Business Lines. Early Investors not perceived the deal in a positive way it results Google stock has gotten smacked in the pre-market. Another fact that could be worrying investors is that the Google-Motorola deal includes a $2. billion reverse break-up fee. †¢ MMI: The Internal Intention of MMI to get separated from its parent company is to get out in a better price and by showing its market growth among its products it got a chance to exit in a premium price leads to huge hike in the stock prices. The official SEC report outlines how Google bid against themselves and paid $4 billion more than the initial high-end target for bidding. The Self-Bidding War In July, Google started by floating the idea of buying Motorola for a high-$20s, low-$30s (per share) figure. On August 1st, an official bid of $30. 0 per share was made. Over the course of the next week and a half, however, Google would make two additional bids – $37. 00 and $40. 00 p er share – representing a full 33 percent increase from their initial offer, or $4 billion extra in total spent. How did Google get into a bidding war when no one else was bidding? It started before Google even made its initial offer. Google's Andy Rubin first approached Motorola in July, looking to purchase the company's patent portfolio. This attempt to expand mobile patent assets stemmed from a failed attempt to acquire Nortel's patent portfolio in April.However, Motorola CEO Sanjay Jha indicated that â€Å"that it could be problematic for Motorola Mobility to continue as a stand-alone entity if it sold a large portion of its patent portfolio,† according to the SEC filing. This prompted Google to look at buying the whole company rather than just its patents. Google then floated a low-$30s bid as an initial cap. On August 1, Google â€Å"sent a letter to the Motorola Mobility Board of Directors proposing an acquisition of Motorola Mobility by Google for $30. 00 in c ash per share. † Motorola has approximately 299 million shares currently, so that bid equated to $9 billion.In response, Motorola brought on Quatalyst Partners, an independent investment bank. It was a Quatalyst representative who contacted Google on August 5 and suggested a bid of $43. 50 per share – or a total bid of approximately $13 billion total, according to  the New York Times. Google upped their bid to $37. 00 per share ($11 billion), but continued to push for a fast and confidential buy. Motorola and Quatalyst leveraged Google's intensity by declining the second bid and suggesting â€Å"a proposed price of $40. 50 or higher. † Google made the offer of $40. 00 per share, or $11. 96 billion.Added to the additional options and awards (approximately 29 million shares with alternate sources or pricing), we come to $12. 5 billion – our final figure. Did Google Overpay? From the moment the $12. 5 billion figure was released, analysts called the purchas e an inflated buy, and the realization that Google's initial cap would have been would have been closer to $9. 4 billion just affirmed that notion. After all, $40. 00 per share was a 63 percent increase when compared with Motorola's last after-market trading value. But Google wasn't just buying a company. More than anything, Google was buying patent protection.In the world of mobile, manufacturers are already signing patent licenses with Microsoft that cost $5 to $12 per unit, fighting battles against Apple, and Google themselves are involved in their biggest lawsuit yet with Oracle. In total, these lawsuits and licensing fees may cost Google and their partners billions of dollars, which explains why Google is willing to pay an inflated price. Google was also buying Motorola's silence: They didn't want to get involved in a bidding war with competitors who could then use Motorola's patents against Android. By bidding against themselves, they removed the incentive to open the floor to public bids.It was an expensive move, but one that offered important legal protections and access to hardware technology in a key industry. Suggestions: †¢ Key factors that we feel need to implement in order to make this deal successful Google need to strengthen the following segments that creates synergy in value positioning. †¢ Management Efficiency: Focus on stretegy that make effective use of newly added 19000 manpower †¢ Patent Efficiency: First 17000 and plus remaining 7500 patents been used in new technology creation need by the market space †¢ Cost Efficiency: Strict Implementation of control mechanisms over the business. Profit Maximization: This was the ultimate objective of this acquisition if Google implemented all the strategies as per mentioned in this case it has more possibility to reduce the chances of failure of the deal. Can achieve its targeted mile stone Conclusion The concept of saving money by making a product or performing an activity in a better way is nothing but cost efficiency. So with the help of this project we can conclude that cost efficiency helps in increasing profits of the business organization.Cost efficiency improves the standard of an organization and makes it more competitive in today’s business world. Most importantly, with the help of this theory of cost efficiency a company can preserve its resources and more obviously can use it in its future. Cost efficiency also helps in reducing wastage in organization. This leads to earning of more profit and less cost expenses. On the other hand, a business or a firm or an organization faces many problems due to improper use of cash held with them. In other word, it is also said as facing the consequences of cost inefficiency.Organizations have different range of problems than their larger counterparts, due to their inability to enjoy some of the same advantages in the marketplace. Most of these problems are due to revenue and cash-on-hand availabilit y when the bills come due. But confronting these obstacles before they become a headache can help you to prevent them from becoming a major issue for your company through the study of cost efficiency. In case of Google purchasing Motorola mobility Huge Experts have been watching the current scenario what will be the Google’s next step, how efficiently will manage this Hardware product line.How effectively use these synergies if this synergy became successful Google will reach to the sudden highs in a short span of time can became the competitor to the Market leader Apple. Now, Google can compete with Global Leader like APPLE in future in hardware and software industry. Well, up till now Google have faced less consequences as the employees of the Google Inc. have being studying cost expenses and try to reserve its resources and patents. Bebliography and webliography List of website:- www. mba. com www. marketing. about. com www. ehow. com www. ebrd. com